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Review Packaging Design Successful Product Branding From Concept to Shelf by Marianne R Klimchuk Sandra A Krasovec

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The fully updated single-source guide to creating successful packaging designs for consumer products

Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production pro

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Book ID Asin: 111802706X
Book Title: Packaging Design: Successful Product Branding From Concept to Shelf
Book Author: Marianne R. Klimchuk,Sandra A. Krasovec
Book Format: unknownBook Price: unknown
Book Category: Books, Engineering & Transportation, Engineering and unknown
Book Rating: 55 ratings

Packaging Design: Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk,Sandra A. Krasovec Book Review

Name: Mahroo
Rating: 5.0 out of 5 stars
Title: Just BUY this book if you are a designer!
Date: Reviewed in the United States 🇺🇸 on January 19, 2021
Review: It's not only a packaging book but a book on how to create impressionable brands. Excellent read filled with many examples and requirements relevant to the industry. It starts with the history of packaging, the design/sketching process, print mechanisms to portfolio requirements. Everything needed to land a job. A mandatory for any designer. I go back to it from time to time to strengthen my work.

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Great Book! If cyou don't know anything about packaging ...
Date: Reviewed in the United States 🇺🇸 on January 17, 2016
Review: Great Book! If cyou don't know anything about packaging design this book is a good place to start. It also covers the history of package design giving you good background information to start with.

Name: Andrew A. Marsh
Rating: 5.0 out of 5 stars
Title: Thumbs up
Date: Reviewed in the United States 🇺🇸 on January 31, 2017
Review: I just wanted to catch up on some marketing knowledge for B to B. I think the writing is concise, interesting, and well illustrated. Buy it.

Name: Movie Fan
Rating: 5.0 out of 5 stars
Title: Text Book Which Can Serve as Future Reference
Date: Reviewed in the United States 🇺🇸 on April 16, 2015
Review: Purchased as a text book for my graphic design packaging class. Although not an exciting read it contains some valuable information and I expect it to be a great resource in the future.

Name: Nicole
Rating: 5.0 out of 5 stars
Title: Excelent Book for the Advanced
Date: Reviewed in the United States 🇺🇸 on April 26, 2013
Review: I wrote a little blog about this book. It's awesome and I recommend it to any designer from Student to Senior Level. It is well written!
[...]

Name: Jacquelyn Zaper
Rating: 1.0 out of 5 stars
Title: Arrived in very poor condition.
Date: Reviewed in the United States 🇺🇸 on August 31, 2018
Review: Bought this used because it said it was in good condition but it can with a bunch of pages ripped out which is super disappointing since I’m using this for school. You can’t even flip the pages without more of them falling out.

Name: Jorge V
Rating: 5.0 out of 5 stars
Title: Practical and complete
Date: Reviewed in the United States 🇺🇸 on May 8, 2014
Review: The informartion that this book provides is clear and friendly. Ideal to be used in class and keept in every designer bookshelf.

Name: Wendisita
Rating: 5.0 out of 5 stars
Title: Five Stars
Date: Reviewed in the United States 🇺🇸 on November 21, 2014
Review: Fine