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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their st

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Book ID Asin: B078H555XG
Book Title: Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
Book Author: David Aaker
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $7.99
Book Format Name: Hardcover
Book Format Price: $17.61
Book Format Name: Paperback
Book Format Price: $10.89
Book Price: $7.99
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 82 ratings

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires by David Aaker Book Review

Name: Lindsay Pedersen, Brand Strategist
Rating: 5.0 out of 5 stars
Title: DavidAakerhasdoneitagain
Date: Reviewed in the United States on March 6, 2018
Review: This book is eye-opening and absorbing. As humans, we are drawn to stories. As business leaders, we can use this ancient idea to bond with customers and help them understand a complex idea with a simplified allegory. Stories are very “in” right now, and Aaker shines the light on why story is so powerful, why story works so well. Among other reasons, the one that really resonated for me is that story does not invite debate. Unlike the presentation of facts, listeners do not debate stories. Stories circumvent that part of our listening apparatus and go straight through to our customer’s hearts and minds. This book also draws on a broad array of illustrative examples. It makes for a book that is succinct and enjoyable to read.

Name: GManMi
Rating: 4.0 out of 5 stars
Title: FourStars
Date: Reviewed in the United States on June 22, 2018
Review: I like it have not finished it yet but feel it could offer more.

Name: DAtm-
Rating: 5.0 out of 5 stars
Title: Greatread
Date: Reviewed in the United States on April 13, 2019
Review: Another great book by Aaker.

Name: Victoria
Rating: 2.0 out of 5 stars
Title: Notworthit
Date: Reviewed in the United States on September 26, 2018
Review: A really long blog post. Not moving the needle.

Name: Jeffrey Swystun
Rating: 4.0 out of 5 stars
Title: Letmetellyouastory
Date: Reviewed in the United States on October 10, 2018
Review: ...about a book that extols storytelling. The essence of the content is that stories are the most effective way to impart a message, make it relatable, and have it remembered. Arianna Huffington said it well, “People think in stories, not statistics, and marketers need to be master storytellers.” Author Aaker's daughter, Jennifer, is a professor at the Stanford Graduate School of Business. Her work on storytelling was the catalyst for this book.Ms. Aaker conducted studies that show stories are remembered up to 22 times more than facts alone. Of course, great stories can be short or long. It is more a question of substance and depth. Richer storytelling represents an opportunity to differentiate in marketing.That is what this book is all about but it goes further. It defines "signature stories" as ones that not only have a message, they take on a role within an organization and life of their own. Over time, they "gain authenticity, traction, and influence." Signature stories compel rather than yell, and "persuade without lecturing."I am a big fan of storytelling. Crafting a resilient and entertaining brand story or digital ad is not just gratifying, it is top- and bottom-line important. Aaker's latest book is replete with wonderful examples across a multitude of industries. It proves to me that if branding, marketing and advertising is not about storytelling, I am not sure what it is about.

Name: Emma B.
Rating: 5.0 out of 5 stars
Title: ContentisKinginthedigitalageandstoriesarethekeytocontent
Date: Reviewed in the United States on January 29, 2018
Review:

Name: Lina
Rating: 5.0 out of 5 stars
Title: Cumpleconsufuncin
Date: Reviewed in the United States on September 21, 2020
Review: Fácil de leer. Bastante informativo, incluye recursos externos como páginas de Internet, blogs y ejemplos ilustrativos de cada punto a tratar por el autor.

Name: Jamie Antonino
Rating: 5.0 out of 5 stars
Title: Engagingandthoughtprovoking
Date: Reviewed in the United States on September 24, 2020
Review: David Aaker's Creating Signature Stories is well worth the read, and a foundational element for your story-telling strategy.