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Businesses need an SMS service provider for business messaging and SMS marketing campaigns. Twilio is a cloud-based omnichannel communication service provider available in the market. The communication can be in the form of SMS, MMS, voice calls, video, WhatsApp, and emails. It supports all. It is leading in the market as with this you don't require to build an application from scratch. 

You simply need to integrate its API into your application and you are good to go. It has a great focus on personalization and customer engagement. Due to its phenomenal functionalities and affordable pricing, it is based on small-sized businesses to large-sized companies.

 It has many features like appointment reminders, order confirmations, and one-time passwords (OTPs). The OTPs and order confirmations are automatically triggered upon the customer when an action is taken, like when a customer is attempting to log in or make payment for an order. It is compatible with both Windows and Linux operating systems.

Some of the most advanced features of Twilio are

You can address recipients by their name and add other personal information to make your message more personalized.

It is a highly scalable platform that’s why businesses of all sizes prefer it.

It has good analytics and reporting features.

It can integrate with many software applications and tools. And almost all top companies use it. 

It offers 24/7 customer support, helpdesk, FAQs, Twilio forums, live chats, and a knowledge base.

Some of the Twilio alternatives are Infobip, Vonage Communications APIs, Bandwidth Communication APIs, Plivo, etc.