Baskadia

The main goal of a collaborative CRM is to improve customer experience and streamline business processes by facilitating communication between departments. Collaborative CRM is particularly popular with large businesses—companies with large customer bases in which multiple people service individual client accounts. Using the CRM, customers submit customer requests, which are notified to customer service representatives. Customer service agents have access to the entire marketing, sales, and customer service history of the customer, so they can quickly resolve the issue.

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