Baskadia

I've been waiting for this book ever since it was announced last year and Marisa Meltzer does NOT disappoint. The girlboss era (think the Wing, Away, Outdoor Voices, ManRepeller, and yes, Glossier) feels far away today but also it was kind of just yesterday. This is an era that deserves to be chronicled. What were the girlbosses thinking? It was this bizarre amalgam of business and feminism and "you can be our friend" that was very internet-fame based and highly curated and highly white. They made millions (and billions in some cases). So they matter. And I'd rather read about them a million times over than Elon Musk. Emily Weiss and Meltzer's relationship to her and her company and how that is so deeply reported is just plain brilliant. It's like if Vanity Fair and Harvard Business Review had a baby. These pages turn but I also learned a lot about the DTC era and bad business behavior and also genius ideas (Emily Weiss is no slouch and Meltzer shows that plainly). This book left me with so much to think about. Who are the real girlbosses in the end? Maybe the uberpowerful women in business who never sought that name and fame in the first place, like Rhianna (Fenty! Love!) or Martha Stewart. Or maybe it's just Gwyneth. Highly Recommend.

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