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making a profound impact on the local economy in various ways: 1. TOURISM & HOSPITALITY: The carnival serves as a major tourism attraction, drawing a large influx of visitors from across Nigeria and around the world. This surge in tourism creates a high demand for accommodation, dining, transportation, and other hospitality services, benefiting hotels, restaurants, tour operators, and local businesses.

The increased tourist traffic helps stimulate economic activities within the state, leading to job creation and revenue generation. 2. JOB CREATION: The carnival season generates employment opportunities for a wide range of individuals, including event organizers, security personnel, vendors, entertainers, and support staff. Additionally, the preparation and execution of the carnival require various skill sets,

providing temporary and sometimes permanent employment for local artisans, craftsmen, performers, and service providers. 3. SMALL BUSINESS PROMOTION: The carnival provides a platform for small and medium-sized enterprises to showcase and sell their products and services. Local artisans, entrepreneurs, and vendors can capitalize on the increased foot traffic to promote and sell their handcrafted items, souvenirs, art, and fashion, thereby boosting their income and expanding their customer base.

4. ARTS & CULTURE PROMOTION: Arts and Culture Promotion: The carnival plays a pivotal role in promoting the state's arts, culture, and heritage, creating opportunities for local artists, performers, and cultural groups to showcase their talents to a wider audience. This exposure not only enhances the visibility and recognition of Cross River State's cultural assets but also fosters cultural entrepreneurship and the commercialization of indigenous arts and crafts.

5. BUSINESS AND INVESTMENT OPPORTUNITIES: The carnival's international reputation as a premier cultural event attracts potential investors and business partners interested in exploring opportunities within the state. The event provides a conducive environment for networking, business collaborations, and investment discussions, facilitating economic growth and development in various sectors.

6. INFRASTRUCTURE DEVELOPMENT: The influx of visitors during the carnival season necessitates the improvement and maintenance of infrastructure, including roads, transportation systems, public facilities, and event venues. This creates opportunities for local contractors, construction firms, and service providers to undertake projects that enhance the state's infrastructure, contributing to economic development and urban renewal.

In summary, the economic importance of the Calabar Carnival to the people of Cross River State is evident in its role as a catalyst for tourism, job creation, small business promotion, arts and culture development, business and investment opportunities, and infrastructure improvement. The carnival's positive economic impact not

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Published by: Ettah Emmanuel O. #ettahemmanie #[email protected]