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Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network By Jason McDonald (Author)

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Book Summary

2023 Updated Edition

Learn Google Ads (AdWords) in Plain English - Step by Step!

Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.

Updated - Fully updated for 2023 - coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.'

Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube

Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books

Learn to Advertise Your Business on Google without losing money

Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively

Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.

Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords!

The #1 Bestselling Workbook on Google Ads Advertising for Your Business

Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.'

Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops

Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

Google Ads Basics - the basics matter, so begin at the beginning.

Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY.

Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.

The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect.

The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI

Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work

YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.

Shopping - Shopping Ads on Google including the Google Merchant Center.

Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)

Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.

Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords

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