The mantra “Black is beautiful” or Black beauty was widely popular in the 1960s. It grew out of the Civil Rights Movement of the time. The statement and its accompanying ideas encouraged Black people to embrace their natural features and to stop trying to “eliminate” their African-identified traits.
Today, these same ideas are expressed in hashtags such as #blackgirlmagic, #darkskingirls, and #melaninmagic where Black people, especially young Black people, continue to celebrate their looks.
